Why your organisation needs to take (and share) great images
Successful businesses know how important quality is when it comes to clients. And when a picture tells a thousand words the quality of visual content plays a vital role in communicating with customers, shareholders, followers and subscribers.
Hiring a professional photographer is often the best scenario, but sometimes the budget won’t stretch that far, and cheaper photographers don’t always deliver the goods.
Hiring a Professional Photographer is often the best way to achieve professional results, but training members of your team to take and edit great images is a fantastic way to invest in your business. It also saves you money in the long-run, as you won’t need to hire a Pro every time you need one. But maybe once in a while 🙂
Produce Engaging Content
With the rise of social media, producing visual content has now become a must for any company wanting to connect and engage with their clients. Every day we’re expected to post something on Facebook, Instagram or LinkedIn, so this is a very important reason to learn.
Stand Out from the Competition
What are your competitors up to? Are they also sharing professional photos of their events, products or services? If not then this is your chance to get one step ahead of them; if they are then you need to play catch up. Keep your business looking professional with professional images.
Coaching from a Professional
With over 15 years of experience in the industry, Matthew has the knowledge and expertise to help you and your team grow. He’ll show you industry tips and tricks to hack your learning and make the process interesting and fun.
How our photography workshops can help
Chances are, someone in your team – possibly even you – owns a camera of some kind. It could be an iPhone, a small digital camera, or something so large that it has its own gravitational field. Whatever it is, it’s a marketing powerhouse, and we’re going to show you exactly how to use it, and use it well!
You want your content to stand out on social media, websites, promotional material and in newspapers and magazines. We want to show you how. To achieve this, we arrange B2B workshops and coaching sessions for you and your colleagues/employees.
Who Can Take Part?
Anyone who wants to improve their photography and editing skills on behalf of the business or organisation they represent. Ideally, participants will be working, or volunteering, for a small- to medium-sized company that understands the importance of sharing great visual content, both online and offline. Past clients of ours have included NGOs, language schools, journalists and tech firms.
Our B2B Workshops can be taught in two different settings: either in-house (for example, an office or meeting room at your place of business), or at one of our pre-planned events held throughout the year. During these sessions, we teach you how to take better pictures and how to edit them to a higher standard than most of your competitors.
Each workshop starts with an overview as to why it’s important to take better pictures for promotional and marketing materials. Then we get straight into the good stuff and start having fun. We’ll begin to explore the camera settings and functions, and get hands-on with some simple techniques that will improve your photography skills instantly.
Wherever possible, the coaching continues outside or in the workplace – giving everyone an opportunity to practice the techniques in real-world scenarios. This can be a group portrait or headshot, or even a behind the scenes look at what’s going on at your company. The aim is simple: to get you to use your camera over and over again until it starts to make sense.
At the end of the workshop, everyone receives a PDF containing the most important takeaways from the day. This is a fantastic tool to help remind you of the skills that we’ve discussed.
What You’ll Learn he End Result
Basic Camera Settings
First of all you’ll need to know what all those buttons and camera functions do; but don’t worry – it’s not as daunting as it looks. Together we’ll go through the most important features and have you up and running in no time.
The 3 Secrets to Photography
Knowing (and remembering) these three magical secrets will help you improve your photography a lot faster. We’ll get straight on to these concepts from the very beginning, meaning you’ll progress faster than the Coronavirus.
What Photo Equipment to Use
It can be confusing having to choose the right camera, lens or flash unit. I’ll show you what’s in my bag and, more importantly, why. You won’t need most of it; but it will give you a better idea as to what to add to your collection next.
How to Take Staff Portraits
It’s the one question we get asked more than any: how can we take better employee headshots? Understandably, you don’t want to hire a pro every time a new person joins the team. We’ll show you how to always achieve consistent results.
How to Take 'At Work' Shots
It can be interesting for your followers, clients or subscribers to see what goes on behind the scenes within your business or organisation. Discover how to take better ‘At Work’ images and show them how things operate day-to-day.
How to Edit your Images
Taking pictures is just the start of the process. Expand your knowledge by learning how to make basic edits and adjustments to your images so they stand out above the competition. Plus, it’s actually quite fun!